Search Engine Friendly Web Sites

Every web site is different and as a consequence the best techniques for your search engine optimisation depends on a number factors including; quantity & quality of competitors, selection of optimal key phrases, type of target audience, type of industry, type of site and more. However, some basic SEO steps apply when undertaking an optimisation for search engines project.

Basic search engine optimisation consists mainly in a focus on the "on-page" factors like body content, use of keywords, anchor text for links, page titles, page descriptions, meta tags, use of header tags etc.

Optimising text content

When writing content for your web site you should make sure that its' high quality content relevant to your business, useful to visitors, and guides visitors towards your intended objective.

Develop a logical structure - place your most important content at the top of the page, use headings to highlight important information, break down long paragraphs and be concise.

Put emphasis on a theme by developing one key theme for each paragraph and highlighting in bold or italics the points you want your visitors to highlight as they scan your page.

Use lists, short phrases, and keyword rich paragraphs so search engines find your key information and your web page is easy to scan and digest.

Web page keyword optimisation

Firstly choose the best keywords to target, they are not necessarily the most searched but those that will bring the right kind of traffic to your web site and carefully add them to all aspects of the web page.

Remember the user as well as the search engine and don't use keywords where they are not relevant, they should be an integral part of your web page theme and should be part of engaging copy. Search engine's may not mind poor copy but your visitors surely will make sense.

Try reading your copy aloud - is it coherent and interesting? Does it get your point across? If its good out loud then its probably good on the page.

Write your copy firstly for your visitors without thinking about keywords and search engines, refine it later to achieve a good distribution of your keywords.

Keyword rich page titles

Page titles should make sense and entice the user to click on the link and should also contain your major keyword for a given page. All your pages should have unique titles carrying their major keyword.

Use your meta tags

Whilst the keyword meta tags are no longer well used by search engine spiders your meta description tag is and should provide a clear description of your web page. The description should also include your keywords and phrases that appear in the content of your web page.

Anchor text

The text and titles included in the links between your pages is important in telling search engines what the page you are linking to is about. Ensure you use your keywords in links wherever possible unless it could be confusing for your visitors.

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